Woman with thick, shiny, black hair looking ahead whilst standing amongst trees.

Straightening

We love those days when our straight hair actually stays where we want it to – woo hoo!

Our tips for straight hair

1

Frizz? That’s Nothing!

Hydrated hair keeps the frizz away.
2

Full Wash

Straight hair needs conditioner too, okay?
3

Be Gentle When Drying

For perfect straightness, don't rub your hair with a towel.

It’s easy to have smooth & straight hair

The Perfectly Straight, Extremely Straight and Post Chemical Straightening ranges were developed for you.

Perfect Straight

Who said straight hair has to sit still? We want ours full of movement!