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Woman with thick, shiny, black hair looking ahead whilst standing amongst trees.


We love those days when our straight hair actually stays where we want it to – woo hoo!

Our tips for straight hair

  • 1

    Frizz? That’s Nothing!

    Hydrated hair keeps the frizz away.

  • 2

    Full Wash

    Straight hair needs conditioner too, okay?

  • 3

    Be Gentle When Drying

    For perfect straightness, don't rub your hair with a towel.

It’s easy to have smooth & straight hair

The Perfectly Straight, Extremely Straight and Post Chemical Straightening ranges were developed for you.

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