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Straightening

We love those days when our straight hair actually stays where we want it to – woo hoo!

OUR TIPS FOR STRAIGHT HAIR

  • 1

    Frizz? That’s Nothing!

    Hydrated hair keeps the frizz away.

  • 2

    Full Wash

    Straight hair needs conditioner too, okay?

  • 3

    Be Gentle When Drying

    For perfect straightness, don't rub your hair with a towel.

IT’S EASY TO HAVE SMOOTH & STRAIGHT HAIR

The Perfectly Straight, Extremely Straight and Post Chemical Straightening ranges were developed for you.

Perfect Straight

Who said straight hair has to sit still? We want ours full of movement!

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TOP TIPS TO SHINE AT INTERVIEWS

Boost your confidence by looking your very best

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CONDITION AND CARE!

Here are some easy steps for conditioning to get healthy hair

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Four women, all with thick black hair, eating apples and pointing towards something in the distance.

WHY YOUR HAIR NEEDS DEEP CONDITIONING

Here are a few deep conditioning ticks that can give your hair the boost it needs

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